What it is
Search & AEO is We On Point’s retainer for organic visibility. It combines technical and content SEO with Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO): structuring a brand’s facts so that Google, ChatGPT, Perplexity, Claude and Gemini can read, trust and cite them when a guest asks a question.
What the retainer includes
- 01Citation audit: every answer engine and AI model that mentions you, and every one that cites a competitor or an OTA instead.
- 02Entity and schema layer across property, rooms, rates, amenities, location and policies.
- 03Machine-readable rewrites of the pages a model needs: rooms, rates, policies, FAQs.
- 04Technical SEO: crawl budget, Core Web Vitals, canonicalisation, sitemaps, hreflang.
- 05Monthly re-test against four answer engines, reported against booking conversions.
Engagements where this workstream carried the result.
- Hotel group, four properties · 2026
Answer-engine rebuild
Rooms, rates and policies restructured until answer engines could quote them without guessing.
- Lifestyle brand · 2025
Structured web build
A deep visual archive with no structure underneath it, rebuilt as a semantic site.
- Hotel group · 2026
Citation and schema layer
A schema layer maintained monthly, so the group stays quotable as models change.
Questions
01What is Answer Engine Optimization (AEO)?
AEO structures your content so that answer engines such as Google AI Overviews, Perplexity and ChatGPT can extract a direct answer and cite you as the source. It relies on clear entity definitions, structured data and pages that answer one question well.
02How is GEO different from SEO?
SEO earns a ranking on a results page. Generative Engine Optimization (GEO) earns a citation inside a generated answer. GEO depends on machine-readable facts, consistent entities across the web and content a model can quote without guessing.
03How long until a hotel is cited by AI answers?
Structural fixes ship in week two. Citations typically begin to appear within the first two to three monthly loops, and we report on them alongside booking conversions rather than traffic.