Work · 06/09 · Search & AEO
Search & AEO
Hotel group · 2026
Citation and schema layer
A schema layer maintained monthly, so the group stays quotable as models change.
The live-site recording lands here once the retainer clears its reporting window.
The brief
Structured data had been added once, two years earlier, and never revisited. Half of it no longer matched the site it described.
- 1.
Rebuilt entity coverage across property, room, rate, amenity and location.
- 2.
Automated validation so a broken entity fails the build, not the quarter.
- 3.
Set a monthly re-test against the answer engines that matter to the group.
UX choices
The loop
SEO, AEO, GEO
Structure kept current on a monthly loop, not left to rot between redesigns.