Work · 07/09 · Paid media · Web design
Paid mediaWeb design
City hotel · 2025
Always-on booking media
Seasonal bursts replaced with one continuous loop that adapts every month.
The live-site recording lands here once the retainer clears its reporting window.
The brief
Campaigns switched on for peak season and off for the rest, so every restart paid to relearn the same audience.
- 1.
Moved the budget to a continuous baseline with seasonal weighting.
- 2.
Rebuilt landing pages so the ad and the page make the same promise.
- 3.
Reported monthly on conversions, then cut what underperformed.
UX choices
The loop
Monthly, not seasonal
One loop that compounds month over month instead of restarting.