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Work · 08/09 · Brand system
Brand system
Wellness studio · 2025

Identity refresh

A quieter mark, a tighter type scale, and the structured data to match.

Scroll preview · muted loop

The live-site recording lands here once the retainer clears its reporting window.

The brief

The studio had outgrown a logo built for a single location and a booking page that described none of it.

  1. 1.

    Rebuilt the mark and type scale for multi-location signage and screen.

  2. 2.

    Set the rules as tokens so the site and the studio never drift.

  3. 3.

    Described every location and class as structured data.

UX choices

Wireframe: booking path
Responsive: 390 / 768 / 1440
Structured data: schema tree

The loop

Tokens, not PDFs

An identity that ships as code and stays legible to search.

Next step

Want the same structure under your site?

Thirty minutes on your current search footprint, your paid spend and where the bookings actually come from. No deck, no pitch.