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Work · 09/09 · Brand system · Web design
Brand systemWeb design
Venue group · 2024

Multi-property site

One site, five venues, and a structure that keeps them distinct without splintering.

Scroll preview · muted loop

The live-site recording lands here once the retainer clears its reporting window.

The brief

Five venue microsites competed with each other in search and shared nothing but a footer.

  1. 1.

    Consolidated five sites into one authority with distinct venue entities.

  2. 2.

    Kept each venue’s voice in the layout, not in a separate codebase.

  3. 3.

    Redirected and re-earned the citations the split had lost.

UX choices

Wireframe: booking path
Responsive: 390 / 768 / 1440
Structured data: schema tree

The loop

One authority

Five venues, one domain, and the citations pointing back to it.

Next step

Want the same structure under your site?

Thirty minutes on your current search footprint, your paid spend and where the bookings actually come from. No deck, no pitch.