Work · 01/09 · Search & AEO · Web design
Search & AEOWeb design
Hotel group, four properties · 2026
Answer-engine rebuild
Rooms, rates and policies restructured until answer engines could quote them without guessing.
The live-site recording lands here once the retainer clears its reporting window.
The brief
Four properties, one CMS, and not a single machine-readable fact about a room. Models were answering guest questions from third-party listings instead of the group’s own site.
- 1.
Audited every citation the group already earned, and every one it lost to an OTA.
- 2.
Rewrote room, rate and policy content as structured, machine-readable facts.
- 3.
Shipped a schema layer and re-tested against four answer engines monthly.
UX choices
The loop
AEO, GEO
Cited directly by answer engines, reported monthly against booking conversions.