Work · 05/09 · Web design
Web design
Boutique hotel · 2026
Rate and room pages
The two pages that decide the booking, redesigned around the decision itself.
The live-site recording lands here once the retainer clears its reporting window.
The brief
Guests bounced between six room types and four rate plans with no way to compare them. The gallery was the page; the decision was not.
- 1.
Reduced the room grid to the three comparisons guests actually make.
- 2.
Put rate rules in plain language above the fold, not in a footnote.
- 3.
Rebuilt the mobile path so the booking never leaves the thumb.
UX choices
The loop
Decision-first
Two pages carrying the booking, measured monthly against completion.