Work · 04/09 · Brand system · Web design
Brand systemWeb design
Restaurant group · 2025
Venue brand system
Naming, type and colour built to be legible to people and models alike.
The live-site recording lands here once the retainer clears its reporting window.
The brief
Six venues, six identities, one parent company nobody could find. The group read as strangers to guests and to search.
- 1.
Set a naming system that resolves each venue to its parent.
- 2.
Built type, colour and layout rules as one scalable kit.
- 3.
Wired the identity into structured data so the relationships are explicit.
UX choices
The loop
One system, six venues
A brand system that ships as design tokens and as schema.