What it is
Paid media at We On Point is search, social and metasearch spend managed against one metric: booking conversions. Attribution is rebuilt before a cent is spent, so every campaign resolves back to a room night, a table or a membership, and underperforming placements are cut monthly.
What the retainer includes
- 01Attribution rebuild: server-side tracking, consent-aware conversion APIs and booking-engine events.
- 02Google, Meta and metasearch campaigns weighted to booking value, not reach.
- 03Landing pages that make the same promise as the ad.
- 04Always-on baseline with seasonal weighting instead of stop-start bursts.
- 05One monthly report: spend, bookings, cost per booking. Nothing else.
Engagements where this workstream carried the result.
Questions
01What is the minimum ad budget?
There is no fixed minimum. We size the budget to the bookings you can fulfil and grow it only where cost per booking holds.
02Do you report on impressions and clicks?
They are in the data, but the monthly report leads with booking conversions and cost per booking. Reach is a cost, not a result.
Search & AEO.Multi-layered SEO, AEO and GEO so your property stays authoritative on search and AI platforms alike.Web builds.Machine-readable web content and structured data: the semantic layer under your visual footprint.Growth retainers.Long-term partnerships with rigorous monthly performance analysis.