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· Web builds · 1 min read

Structured data for venue collections: a field guide.

One property, six room types, four rate plans, and the schema that holds it together.

Blue van parked against a blue apartment facade

Structured data for a single hotel is a weekend. Structured data for a collection is an information architecture problem, and most sites solve it by pasting one Hotel block on the homepage and calling it done.

Entities, not pages

Start with the graph: an Organization that owns several LodgingBusiness nodes, each with HotelRoom children and Offer nodes per rate plan. Give every node a stable @id so the relationships survive a redesign.

Generate, never hand-write

The CMS holds the facts. The build generates the JSON-LD from those facts and validates it, so a broken entity fails the build rather than the quarter. Hand-written schema rots in months.

Written by Connectwithshun. Published .

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